WORLD SCIENCE FESTIVAL BRISBANE 2023

Case study

Open Your Mind

The Creative Opportunity

Queensland Museum approached Georgie about adapting ECHO/OHCE for the Festival’s advertising. The sculpture brought together facial capture technology, individual perspectives and a changing geometric form: a strong image for a programme spanning science, technology and art.

Georgie pointed out that the proposed campaign drew on the artwork’s movement as well as its appearance. She and the Museum discussed the terms for using the design and acknowledging her authorship before the campaign proceeded.

The Campaign And Films

Queensland Museum’s designers developed the adapted campaign artwork. Georgie was separately commissioned to direct and create the Festival’s audio-visual launch films. Images and ideas move across the head’s surface as its pieces come together and break apart, ending with “Open Your Mind.”

Georgie delivered 60, 30 and 15-second films for the campaign. These appeared on television and social media to promote the Festival. She also supplied still elements and transparent animated text for use in the wider campaign.

The sculpture’s earlier public presentation is a related but separate story. ECHO/OHCE also attracted television coverage, including a Channel 9 interview with Georgie in 2022.

Public Value And Next Application

An Artwork Becomes A Festival Language

ECHO/OHCE gave the Festival more than a recognisable face. Its ability to form, fragment and open provided a way to express curiosity and discovery in both still images and moving film. The original artwork remained visible within a new campaign made for audiences across the city.

One Idea Across The City And The Screen

The head carried the campaign through banners, flags and posters, while Georgie’s films gave it movement, sound and a dramatic reveal. The 60, 30 and 15-second versions allowed the same visual idea to work across television and social media without losing its identity.

Art And Science In The Same Image

The sculpture’s facial capture technology and shifting portrait connected the Festival’s scientific and creative worlds. In the films, the head gathers images and ideas before opening apart: a visual invitation to look beyond what is already known.

A Collaboration With Clear Authorship

The campaign brought together an artist’s existing work, Queensland Museum’s adapted graphic identity and films directed and created by Georgie. Discussing the sculpture’s design, behaviour and credit was part of making that collaboration work.

A Useful Commissioning Step

When an existing artwork becomes the basis of a campaign, agree how its image and movement may be adapted, who creates each asset, and how the artist will be credited. The result can travel across public space and media while retaining a clear connection to the work that inspired it.

Client

Queensland Museum

Original ECHO/OHCE artwork

Georgie Pinn

Adapted campaign artwork

Queensland Museum’s designers

Launch films: direction and creation

Georgie Pinn

Delivered

2023 · 60, 30 and 15-second campaign films