The context
Presented within an outdoor light festival in Lusail, the floor experience brought audience participation into a wider tourism and entertainment programme. It is a useful precedent for a destination seeking both an evening spectacle and an activity people can enter.
The creative approach
The supplied CV records a 50-metre interactive LED floor with responsive fireworks and sound. In a QUT interview, Georgie describes visitors stepping across the surface to shape the audiovisual experience. The production was directed by Kendyl Rossi.
Location: Lusail, Qatar, in the wider Doha destination context. This case study concerns the interactive floor contribution within the festival production.
What is documented
The CV and QUT interview document Georgie’s contribution to the interactive floor work. Public festival information establishes the wider Luminous context. Festival-wide visitor figures are not used as attendance attributable to this installation.
Opportunities for a future commission
What this could support
The applications below are proposals for a new brief, rather than measured outcomes from the original presentation.
Participation beyond language
A step produces a visible and audible response. This format offers an intuitive invitation for international visitors, while accessible ways to participate would be designed and tested for each site.
Family activity after dark
Responsive play gives groups something to do together within an evening event. A Queensland precinct could combine participatory installations with performance, food and visitor services.
Queensland creative capability
The project demonstrates Brisbane-based creative practice operating in an international production setting. It provides a relevant reference for destination partners seeking large-scale public experiences.
Spectacle people can influence
The audience creates part of the visual event through movement. Personal action becomes visible within a larger shared surface, giving spectators a way into the experience rather than only a place to watch.
A future Queensland waterfront, civic plaza or fan precinct could use responsive ground-level media as a shared play space. Landscape-inspired visual and sound content could express the destination, developed for the community and physical setting.
How a future brief could be evaluated
- Active engagement
- Count participants, dwell time and use across different operating periods.
- Visitor experience
- Sample enjoyment, ease of participation, accessibility and destination recall.
- Local activity
- Survey onward dining or event visits; track uptime and operating cost per session.
Before commissioning
Agree the creative scope and lead-production responsibilities. Test surface conditions, step-free access, interaction response, capacity, sound and weather operation. Separate installation evaluation from whole-festival reporting.
Project sources
Supplied portfolio/CV p. 11; QUT alumni interview; Interactor selected work. Qatar Tourism festival context is corroborated by a public Qatar consulate announcement. Exact technical and contractual scope should be carried into the commission credits.